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	<title>ThoughtCast® &#187; chris bannon</title>
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	<itunes:summary>A podcast and public radio interview program with authors, academics and intellectuals.</itunes:summary>
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		<title>Public Radio goes Hollywood!</title>
		<link>http://www.thoughtcast.org/public-media/public-radio-goes-hollywood/</link>
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		<pubDate>Wed, 08 Oct 2008 18:52:40 +0000</pubDate>
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				<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Public Media]]></category>
		<category><![CDATA[chris bannon]]></category>
		<category><![CDATA[jeff hansen]]></category>
		<category><![CDATA[jennifer ferro]]></category>
		<category><![CDATA[jenny attiyeh]]></category>
		<category><![CDATA[john voci]]></category>
		<category><![CDATA[mike crane]]></category>
		<category><![CDATA[public radio]]></category>
		<category><![CDATA[public radio program directors association]]></category>
		<category><![CDATA[sam fleming]]></category>
		<category><![CDATA[Technology]]></category>
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		<guid isPermaLink="false">http://www.thoughtcast.org/?p=223</guid>
		<description><![CDATA[Note: This piece has been picked up by KYOU Radio, in San Francisco, and it&#8217;s also been mentioned on Current.org and the PRPD site &#8212; thanks for that! PRPD Public radio could easily be described as a smashing success story. Take NPR, for example. From its counter-cultural roots in the early 1970s, it has grown [...]]]></description>
			<content:encoded><![CDATA[<p>Note: This piece has been picked up by <a href="http://kyou.com/" target="_blank">KYOU Radio</a>, in San Francisco, and it&#8217;s also been mentioned on <a href="http://www.current.org/2008/10/pds-weigh-in-on-strategies-for-pubradio.html" target="_blank">Current.org</a> and the <a href="http://prpd-news.blogspot.com/2008/10/thoughcast-features-prpd-conference.html" target="_blank">PRPD site</a> &#8212; thanks for that!</p>
<div class="img alignleft size-thumbnail wp-image-241" style="width:239px;">
	<a href="http://www.thoughtcast.org/uploads/prpd_logo.jpg"><img src="http://www.thoughtcast.org/uploads/prpd_logo.jpg" alt="" width="239" height="108" /></a>
	<div>PRPD</div>
</div><a href="http://www.publicradiofan.com/" target="_blank">Public radio</a> could easily be described as a smashing success story. Take <a href="http://en.wikipedia.org/wiki/National_Public_Radio" target="_blank">NPR</a>, for example. From its <a href="http://books.google.com/books?hl=en&amp;id=KIwTKWj04wEC&amp;dq=origins+of+public+radio&amp;printsec=frontcover&amp;source=web&amp;ots=dDjdtPwMUf&amp;sig=i67c9_WMdbTSoWucMnhUhqBrA68&amp;sa=X&amp;oi=book_result&amp;resnum=9&amp;ct=result#PPP1,M1" target="_blank">counter-cultural roots in the early 1970s</a>, it has grown to become one of the most trusted sources of journalism in the United States. Although it still is accused of <a href="http://www.latimes.com/news/nationworld/nation/la-na-onthemedia27-2008jul27,0,6802141.story" target="_blank">liberal bias</a>, an equal number of liberals and conservatives find themselves drawn to its reassuring sound. So &#8211; what&#8217;s the problem? Like newspapers and <a href="http://www.latimes.com/entertainment/news/arts/la-ca-newgray5-2008oct05,0,4427896.story?track=rss" target="_blank">symphony orchestras</a>, public radio has a <a href="http://www.boston.com/ae/tv/articles/2007/03/19/public_radio_seeks_a_breath_of_fresh_air/" target="_blank">graying audience</a> and it is having trouble attracting younger people and minorities.  So today, in order to stay viable, public radio&#8217;s job is to reach out to new listeners. But at what cost, if any?<br />
ThoughtCast attended the <a href="http://prpd.org" target="_blank">Public Radio Program Directors Association</a> conference this September in <a href="http://www.hollywoodchamber.net/" target="_blank">Hollywood</a>, and spoke with:</p>
<p><a href="http://www.kuow.org/about/staff.php?staff=1255" target="_blank"><strong> Jeff Hansen</strong></a>, program director at <a href="http://kuow.org/index.php" target="_blank">KUOW</a> in Seattle<br />
<a href="http://prpd-news.blogspot.com/2007/11/crane-to-wisconsin.html" target="_blank"><strong> Mike Crane</strong></a>, COO of <a href="http://wpr.org/index.cfm" target="_blank">Wisconsin Public Radio</a><br />
<a href="http://www.prx.org/user/jvoci" target="_blank"><strong> John Voci</strong></a>, the general manager of <a href="http://www.wgbh.org/schedules/radio" target="_blank">WGBH radio</a> in Boston<br />
<a href="http://www.kcrw.com/people/etc/programs/gf/ferro_jennifer?role=etc_producer" target="_blank"><strong> Jennifer Ferro</strong></a>, assistant general manager of <a href="http://www.kcrw.com/" target="_blank">KCRW</a> in Santa Monica<br />
<a href="http://www.wbur.org/inside/personality/detail7115.asp" target="_blank"><strong> Sam Fleming</strong></a>, managing director of news and programs at <a href="http://wbur.org" target="_blank">WBUR,</a> Boston<br />
<a href="http://www.flickr.com/photos/wnyc/2228823559/" target="_blank"><strong> Chris Bannon</strong></a>, program director of <a href="http://www.wnyc.org/" target="_blank">WNYC</a> in New York City.</p>
<p>Click here: <a href="http://www.thoughtcast.org/podcasts/prpd.mp3"><img src="http://thoughtcast.org/mike.jpeg" alt="" /></a> to listen (7 minutes).</p>
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		<slash:comments>1</slash:comments>
	
		<series:name><![CDATA[The Future of Public Radio]]></series:name>
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		<itunes:duration>0:07:10</itunes:duration>
		<itunes:subtitle>Note: This piece has been picked up by KYOU Radio, in San Francisco, and it&#8217;s also been mentioned on Current.org and the PRPD site &#8212; thanks for that!

	
	PRPD
Public radio could easily be described as a smashing success story. Take NP[...]</itunes:subtitle>
		<itunes:summary>Note: This piece has been picked up by KYOU Radio, in San Francisco, and it&#8217;s also been mentioned on Current.org and the PRPD site &#8212; thanks for that!

	
	PRPD
Public radio could easily be described as a smashing success story. Take NPR, for example. From its counter-cultural roots in the early 1970s, it has grown to become one of the most trusted sources of journalism in the United States. Although it still is accused of liberal bias, an equal number of liberals and conservatives find themselves drawn to its reassuring sound. So &#8211; what&#8217;s the problem? Like newspapers and symphony orchestras, public radio has a graying audience and it is having trouble attracting younger people and minorities.  So today, in order to stay viable, public radio&#8217;s job is to reach out to new listeners. But at what cost, if any?
ThoughtCast attended the Public Radio Program Directors Association conference this September in Hollywood, and spoke with:
 Jeff Hansen, program director at KUOW in Seattle
 Mike Crane, COO of Wisconsin Public Radio
 John Voci, the general manager of WGBH radio in Boston
 Jennifer Ferro, assistant general manager of KCRW in Santa Monica
 Sam Fleming, managing director of news and programs at WBUR, Boston
 Chris Bannon, program director of WNYC in New York City.
Click here:  to listen (7 minutes).</itunes:summary>
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