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	<title>ThoughtCast® &#187; phil harding</title>
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		<title>The Future of Public Radio: Part 1</title>
		<link>http://www.thoughtcast.org/public-media/the-future-of-public-radio/</link>
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		<pubDate>Wed, 20 Sep 2006 13:26:44 +0000</pubDate>
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				<category><![CDATA[Public Media]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[elisabeth perez-luna]]></category>
		<category><![CDATA[jay kernis]]></category>
		<category><![CDATA[jenny attiyeh]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[phil harding]]></category>
		<category><![CDATA[public radio]]></category>
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		<description><![CDATA[PRPD Annually, public radio programmers from across the nation (and overseas) gather to talk shop. This year, the mood at the Public Radio Program Directors Association conference in Philadelphia was one of concern. With many listeners newly entranced by the gadgets and gizmos of the 21st century &#8212; podcasts, blogs, satellite radio, streaming audio &#8212; [...]]]></description>
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	<div>PRPD</div>
</div>Annually, public radio programmers from across the nation (and overseas) gather to talk shop. This year, the mood at the <a href="http://prpd.org/about/about.htm" target="_blank">Public Radio Program Directors Association</a> conference in Philadelphia was one of concern. With many listeners newly entranced by the gadgets and gizmos of the 21st century &#8212; podcasts, blogs, satellite radio, streaming audio &#8212; it all adds up to one intimidating fact: the consumers of today&#8217;s &#8216;content&#8217; want it on their terms. And the old guard of public radio now realizes it has some catching up to do. But therein lies the opportunity, and the reason why many of the more adventuresome attendees had a spring in their step.</p>
<p>For starters, here&#8217;s <strong>Jay Kernis</strong>, the senior VP of programming at <a href="http://www.npr.org" target="_blank">National Public Radio</a>:<br />
Click here: <a href="http://www.thoughtcast.org/podcasts/kernisfinal.mp3"><img src="http://thoughtcast.org/mike.jpeg" alt="" /></a> (9 1/2 minutes) to listen to the interview.</p>
<p>Also in attendance was a contingent of <a href="http://www.bbc.co.uk/worldservice/" target="_blank">BBC World Service</a> cognoscenti, who brought their own brand of blunt charm to the affair.  Key among the charmers was <strong><a href="http://www.bbc.co.uk/pressoffice/biographies/biogs/worldservice/philipharding.shtml" target="_blank">Phil Harding</a></strong>, director of English Network and News.<br />
Click here: <a href="http://www.thoughtcast.org/podcasts/philhardingfinal.mp3"><img src="http://thoughtcast.org/mike.jpeg" alt="" /></a> (7 minutes) to listen to the interview.</p>
<p>But with <strong>Elisabeth Perez-Luna</strong> in attendance, the Americans were able to hold their own. Currently, she&#8217;s the news director and the executive producer of national radio programming at <a href="http://www.whyy.org/" target="_blank">WHYY</a>:<br />
Click here: <a href="http://www.thoughtcast.org/podcasts/e-perez-luna.mp3"><img src="http://thoughtcast.org/mike.jpeg" alt="" /></a> (12 minutes) to listen to the interview.</p>
<p><strong>And there&#8217;s more!</strong></p>
<ul>
<li>WUNC&#8217;s George Boosey, Nikki Shields of Maine Public  Radio &amp; Michael Arnold of PRI</li>
<li> the BBC&#8217;s Liliane Landor, On Point&#8217;s Karen Shiffman &amp; Eric Nuzum of NPR</li>
<li>Iowa Public Radio&#8217;s Todd Mundt, Jackie Sauter with NCPR &amp; MPR&#8217;s Andrew Haeg</li>
<li>Maria Thomas of NPR &amp; Lucio Mesquita of the BBC.</li>
</ul>
<p>Note: to read a PRX review of my interview with Jackie Sauter (part 4) <a href="http://www.prx.org/reviews/6460" target="_blank">click here</a>:</p>
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